Who We Are


Stoyan Panayotov, CFA, Founder and CEO
Stoyan Panayotov, CFA / Founder and CEO

Growing up in communist Bulgaria I was a curious child who had big dreams. I grew up in a small town with strong family values. I wanted to travel around the world and explore all these amazing places and cultures.

During college in Bulgaria, I decided to go to New York and study MBA. Of course, I had no computer and had very limited access to the internet, TOEFL, and GMAT study books. I was probably one of the last people to take the paper based TOEFL exam. In 2002 I was admitted to the MBA program of Pace University in Downtown New York on a full scholarship.

I arrived at JFK Airport on August 24, 2002, without knowing a single person in the entire US. I stayed in a hostel for two weeks and later moved in with three other Bulgarian students in a one bedroom apartment in the Bronx. There were several moments of my life when I was on the verge of leaving everything and going back to my home country Bulgaria. There was a time I only had $200 left in my pocket, just enough to pay my rent for the next month. Well, I never gave up and kept going. I discovered the hard way that all challenges that life presented to me made me more resilient and adaptive. Moreover, I learned to appreciate the small things in life which often matter the most.

In 2004, I completed my master degree in Finance  at the top of my class. Two years later, I earned  the CFA designation. During my time on Wall Street, I learned the ropes of the financial industry and investing. I worked my way up through three major investment banks on Wall Street – Credit Suisse, Wells Fargo, and Deutsche Bank.  I gained extensive experience in risk management, equity, and fixed income markets. During my career, I met with great people and earned their friendship and trust.

In total, I spent 13 years in New York City, enjoying the great diversity that the Big Apple has to offer. I met great people and made many good friends. I traveled around the world and fell in love with photography. I also completed three New York City Marathons.

In 2012 I met my wife Serena. We got married in 2015 and moved to California a few months later.

Here in the Bay Area, I decided to start a new venture and establish my own wealth management company.



I found Babylon Wealth Management after spending eleven years on Wall Street and a total of thirteen years in New York City. However, the idea behind it  was born on August 24, 2002, when I, like millions of other immigrants, landed at JFK airport for the first time in my life. I arrived in New York with two large duffel bags not knowing a single person, not having a place to stay and with a couple of hundred dollars in my pocket. Coming from small ex-communist Bulgaria I came to pursue my dreams.

Babylon is a symbol of all people who work hard to follow their destiny, regardless of their nationality, background, profession and talent, the millions of immigrants who come to the US to provide a better life for their families, and the millions of Americans who thrive every day in relentless pursuit of their dreams.

My primary objective to become a financial advisor and wealth coach was to help my family, friends and future clients make better financial decisions and empower their finances to achieve their personal goals.

People often delay important financial decisions until it is too late. Being a wealth advisor, I help families and individuals develop robust and personalized long-term financial plan. I build and manage customized investment portfolios that meet clients’ needs and risk tolerance.

My wife who is a physician is my biggest supporter. She always helps see things in a different perspective. Being married to a doctor also has allowed me to obtain a unique understanding of the costs and benefits to achieving a medical degree and some of the most common financial mistakes made by physicians.

In my practice, I thrive to help hard workers like myself manage their finances efficiently. I also run a financial blog with the goal to educate my followers about planning for the future. I would like to help my clients and blog readers avoid some of the financial mistakes I made when I was starting.  I want to make the wealth management service more accessible to everybody.


The Chartered Financial Analyst (CFA) charter is an investment credential that, for more than 60 years, has been the global standard for embodying the integrity, dedication, and advanced skills needed to build a stronger, more accountable financial industry. No credential is as widely respected for its focus on current investment expertise and performing in the client’s best interest. None is harder to obtain.

Earning the charter requires demonstrating four years of professional investment experience, committing to uphold a comprehensive code of ethics, and passing three levels of rigorous exams that test an advanced curriculum of investment management and analysis skills. This achievement takes multiple years of persistent effort and hundreds of hours of study per exam level.

Charterholders are tested and trusted professionals with the skill and insight to uphold high standards across the global investment industry and serve the best interests of investors and society.

What Makes Charterholders Unique?

Globally Relevant Knowledge – The CFA Program leverages the experience and insight of thousands of experts and top practitioners around the world to create a broad and current investment management and analysis curriculum that bridges theoretical knowledge with the practical skills needed in the day-to-day profession.

Real-World Expertise – With a minimum of four years of experience in the investment decision-making role needed to earn the charter and the insights from a curriculum built on current industry best practices, charter holders have one of the most up-to-date and advanced skills sets on the planet.

Ethical Grounding – Charterholders are trusted, objective experts who have been trained in investment ethics and are held accountable to a strong Code of Ethics.

Industry Respect – Charterholders earn instant credibility with peers, employers, and clients who know the hard work it takes to earn the charter.

Global Community – Charterholders have unmatched professional resources and gain lifelong insights as part of a vast global professional network of more than 110,000 highly trained individuals in more than 135 countries.

Babylonia was an ancient civilization in Mesopotamia between 19BC and 3BC centuries. The name “Babylon” or ” Babil” means “The Gate of God”. At its peak, Babylon was the largest city in the world and the first to reach a population of 200,000. It was the administrative capital of the Persian Empire for 200 years and flourished as a local center for science, learning, commerce, and art.